After a company has chosen a channel system, it must select, train, motivate, and evaluate individual intermediaries for each channel . true Exclusive dealings and.
Exclusive Distribution Strategy Indirect Marketing Channel Break Even Pricing Optional Product Pricing Target Return Pricing TERMS IN THIS SET (128) Price is the sum of all the values that customers give up to gain the benefits of having a products.
Question 3 (2 points) When a channel is exclusive: the firm sells and distributes only high-end products. it is controlled by market leaders or by firms who have a niche market. the firm’s products are focused only on the elite, upper class customers. it is often difficult for a.
Which of the following levels of market coverage is desirable when a special effort, such as customer service from a channel member, is important to customers? a. Multichannel distribution b. Intensive distribution c. Digital distribution d. Exclusive distribution e. Selective distribution
